The Ontario Woodlot Association featured Maple Leaves Forever in their quarterly publication, the Woodlander, last month.
Excerpt:

“Ken Jewett, Ontario’s champion of the Canadian maple, celebrated his 90th birthday last month. His Birthday fell on National Tree Day in Canada, a happy coincidence considering Ken’s longstanding commitment to Canadian trees.
Over 20 years ago, Ken realized that the distinctive native maples that once lined the rural roadsides and laneways of Ontario were in decline. Many of these iconic maples had been planted as a result of a government program in the 1870s that gave farmers an incentive to transplant trees from their woodlots alongside rural roads and property lines. This gave rise to a legacy of quintessentially Canadian native maple-lined roads in rural Ontario.
With these trees beginning to die off, Ken felt a strong desire to save and promote Canada’s arboreal emblem, the maple tree, as a symbol of national pride and identity, and restore a part of Canada’s natural heritage.
Ken founded Maple Leaves Forever in 1997 and formalized its establishment in 2000. For the last 20 years, Maple Leaves Forever has advocated for and supported the planting of Native Canadian Maples in
increasing numbers across the rural landscape of southern Ontario…”